Spirits market in the US has grown consistently during the past 13 years and will continue on that trajectory, according to a recent study.
Industry research site Seeking Alpha tracked alcoholic beverage consumption from 1999 to 2012 and found that aggregate spirits consumption in the US grew by 105.35%, while annual spirits intake saw a rise of 5.69% per year, outpacing all alcoholic beverages.
As per the research data, an American citizen on an average spent $197.08 on alcohol, compared to $138.14 in 1999.
Aristocrat Group Corporation (ASCC), which has entered into the $21.9bn distilled spirits market with the launch of RWB Ultra-Premium Handcrafted Vodka in October, is working to build a portfolio of brands to compete in a highly profitable sector alongside LVMH Moet Hennessy Louis Vuitton, Diageo, BEAM and Brown-Forman.
ASCC CEO Robert Federowicz said, "These are numbers for alcohol and ultra-premium spirits such as RWB Vodka show the demand will continue to grow."
By handling its own distribution business, ASCC hopes to capitalize on new brand building opportunities through its brand management division Luxuria Brands.