Emerald Expositions, producers of the annual GlobalShop Show, is partnering with NanoLumens, manufacturer and marketer of indoor LED visual display solutions, to create an interactive LED digital signage entrance to GlobalShop 2015, NanoLumens has announced. GlobalShop runs March 24-26, 2015, at the Mandalay Bay Convention Center in Las Vegas, Nevada.
"Because GlobalShop is the largest retail design trade show in the nation, we are always looking for ways to make a relatable design statement to the retail industry," said Doug Hope, vice president of content at Emerald Expositions. "In the newly expanded Mandalay Bay Convention Center, we have the additional challenge of scale in that most entrance units used by trade shows are dwarfed by the size of the center.
"Compounding this is the rapidly accelerating fusion of digital and physical in the retail industry. As a result, it became very clear to us that what we needed to do in 2015 was to create a large-scale digital project that is able to create an unmistakable entrance destination. With NanoLumens, GlobalShop is able to achieve all of the elements with one company's product. An added benefit to the NanoLumens solution is that the substrate is lightweight enough so that it can be rigged in the overhead structures of Mandalay Bay without any modifications."
According to NanoLumens Vice President of Marketing and Business Development Nate Remmes, NanoLumens is pulling out all of the stops to create an entranceway that will stop show attendees in their tracks and engage them in a way they have never experienced before. "We're working with Pixelfire to create a 21st-century visual experience that showcases how the latest Web and native app technologies deliver multiscreen solutions that meet the growing demands of today's online, mobile and social consumers," he said.